Italy Magazine

Modernizing an iconic Italian culture & travel magazine: harnessing marketing strategies for sustainable membership growth.

With over two decades entrenched in the world of publishing, Italy Magazine found itself at a crossroads—seeking a modern touch to captivate readers and navigate the shift toward a paid subscription model. Armed with a comprehensive 360-degree digital marketing strategy, which encompassed an impactful social media revamp, strategic email marketing, and precisely tailored campaigns, the goal was clear: convert readers into dedicated paid members while enticing new subscribers. A refreshed advertising approach added the finishing touch. The result? A resounding success story of sustained growth in an exceptionally challenging landscape.

MARKETING STRATEGY

SOCIAL MEDIA

EMAIL MARKETING

CONVERSION RATE OPTIMIZATION

Let's discuss marketing strategies for your business.

Villaggio Tours

Encapsulating the essence of Umbria: unveiling a new brand focused on immersive slow travel.

Introducing Villaggio Tours, a bespoke journey into the heart of Umbria, meticulously crafted for those who savor the art of unhurried exploration. From brand inception to website creation, I played a pivotal role in bringing this vision to life. With an unwavering focus on authenticity, the brand's small group tours embrace the essence of slow travel, allowing you to savor each moment in depth. Let Villaggio Tours be your conduit to discovering the soul of Umbria, where every cobblestone holds a story and every corner unfolds a memory waiting to be made.

MARKETING STRATEGY

BRANDING

SOCIAL MEDIA

EMAIL MARKETING

Redefine your future: start your marketing journey now

Inspired Interiors + Inspired Luxury Homes

Revitalizing an established luxury interior design brand and introducing a sister brand specializing in luxury home development.

In the realm of design, evolution is the key to staying relevant. I embarked on a journey that involved not only revitalizing an esteemed luxury interior design brand but also birthing a new entity – a sister brand centered around opulent home development, proudly female-founded. A seamless fusion of creativity, strategy, and innovation in action.

MARKETING STRATEGY

BRANDING

WEB DEVELOPMENT

LEAD GENERATION

Empower your business growth through marketing

ItaliaRail, ItaliaTours & ItaliaPass

Crafting an Italy travel powerhouse: forging a unified identity for three interconnected travel brands.

Through an interconnected content strategy, I created a seamless family of brands that captures Italy's essence. Guided by creative content marketing and paid search engine marketing strategy we amplified website SEO, driving revenue growth. Working with a web development agency, I audited 350+ web pages, ensuring strong SEO for the new rail business website launching in late 2023. Simultaneously, I worked with the internal team to launch a fresh website for ItaliaTours, bolstered by a strategic social media and email retargeting approach. This transformation amplified the synergy of these brands and resulted in increased revenues.

MARKETING STRATEGY

SOCIAL MEDIA

EMAIL MARKETING

CONTENT MARKETING